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Subsonic Eye – Strawberry Feels

for Middle Class Cigars
creative direction and design, branding, marketing and pr

An album written and recorded out of teenage angst, lust and growing up, Strawberry Feels
is a collection of love letters, exciting novels and sad short stories by Singapore dream-pop darlings Subsonic Eye. The album was released on 21 April 2017 on Middle Class Cigars.

I worked on and closely oversaw the entire visual identity and narrative for this release, from its artwork and packaging, their updated branding, to the marketing and publicity of the album – creating a cohesive story of nostalgia and intimacy across platforms.

The album has found itself on Bandcamp’s much coveted New & Notable as one of its best selling dream pop/indie pop records, and has received glowing coverage by both local and international press (The 405, Culture Collide, The Blog That Celebrates Itself).

Art Direction by Raphael Ong
Design by Raphael Ong & Miki Charwin
Photography by Christopher Sim
Music Video by Zoe Fan

Live Audio-Reactive Visuals for Subsonic Eye