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Middle Class Cigars

artist management, creative direction and design, marketing and pr, publishing, events

Middle Class Cigars is a Singapore-based independent record label that releases music from Singapore and around the world on cassettes, CDs and digital platforms.

I oversee and work on our bands and releases’ creative direction and design – be it photos, videos, collaterals, branding, packaging – and collaborate with filmmakers, illustrators, photographers and artists to tell stories and create worlds around the music that we release.

Working closely with my label partner Nigel Lopez, we run the day-to-day operations of the label, marketing and publicity matters, artist management, tour bookings, events, and A&R.

The label’s active roster currently consists of some of Asia’s brightest sparks in indie music – Cosmic ChildSobsSubsonic Eye and Handsome Girl. Some of the label’s alumni includes Linus Hablot (now Hablot Brown), whose single ‘Just Call’, released on Middle Class Cigars, racked a whopping 2.4 million plays on Spotify.

Ceremony (USA) Live in Singapore
METZ (CAN) Live in Singapore
Splashh (UK) Live in Singapore
Sobs + Subsonic Eye South East Asia Tour
Another Party (with Outsider Fashion Festival)
Thank You: A New Year's Eve Party
Middle Class Cigars at Urban Ventures
Resonates With at National Gallery